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2019年全国英语等级考试三级经典模拟试题四阅读C
来源:有玩江西快3 2019/3/8 16:42:00 【字体:放大正常缩小】【打印页面

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全国英语等级考试语法辅导公共英语语法辅导PETS语法辅导

  Here's how I want to watch the 2014 Winter Olympics.I want to go to a Web site to see any event I want,whenever I want to watch it,on whatever screen I choose.I'11 gladly pay.
  The technology exists to make this happen today.Yet nearly two decades after the introduction of the World Wide Web,this remains a fantasy.NBC,which broadcasted the Vancouver Olympics in the United States,wouldn't put videos on its Web site until they had been shown on prime-time TV.So Americans had the weird experience of learning from a news report during the day that something fantastic had just happened,and then having to wait until that night's broadcast to see it.
  Bloggers complained,but NBC wouldn't give way.Its research shows that people like me,who want to watch the Olympics online,represent only 7 percent of the total audience.The other,bigger concern is:the Internet doesn't deliver any money.Advertisers remain willing to pay big money to show their commercials on prime-time TV.But on the Internet?Not so much.
  So NBC clings to the old way of doing things.As it sees it,the prime-time show is the most important.To make matters worse,NBC was already expecting to lose$250 million on the 2010 Vancouver Games.Good luck persuading it to invest in a risky Web project.
  It's easy to blame the network executives.But the NBC guys and their like are only doing what makes sense.They're going where the money is.
  That needs to change.Yes,selling reporting of Olympic events over the Internet would drain away some of the prime-time audience,but my sense is many of the online subscribers would still watch the prime-time show.And over time,the subscription dollars could become a substantial rev-enue stream.Instead of viewing the Internet as a threat to prime time,the TV networks should see the Web as a way to sell even more of their product to a small but passionate subset of their audi-ence.
  I'm hoping that by 2014,that will have changed.
  1、Bloggers complained about NBC's
  A.neglect of those in the minority
  B.excessive online advertisements
  C.delay in providing videos online
  D.limited reporting on sports news
  参考答案:C
  参考解析:细节题。由文章第三段第一句话可知写博客的人在抱怨,此段承接第二段,第二段说美国广播公司会先在电视的黄金时段播放奥运会,再把其放到网上去,故得知写博客的人抱怨的是美国广播公司推迟将奥运会视频放上网,故选C。
  2、According to the writer,watching the Olympics online as one likes
  A.is technologically impossible
  B.is still denied to the audience
  C.has been a dream for 20 years
  D.will no longer be free in 2014
  参考答案:B
  参考解析:推断题。由文章第二段第一、二句话“The technology exists to make this happen to-day.Yet nearly two decades after the introduc-tion of the World Wide Web,this remains a fan-tasy.”可以看出,当今的技术已经发展到可以让在线观看奥运会变为现实。然而,在引进互联网后将近二十年当中,这仍然是幻想。由此可推断,观众不能在线观看奥运会的原因并不是技术方面的问题,而是不被允许,奥运会仍然是幻想,be denied to意为“…得不到的”,故选B。
  3、The writer thinks the TV networks should view the Web as a potential to help them to
  A.make dramatic profits
  B.develop new products
  C.satisfy their subscribers
  D.divide prime-time revenues
  参考答案:A
  参考解析:作者意图题。由第六段最后一句话“…the TV networks should see the Web as a way to sell even more of their product to a small but passionate subset of their audience.”可知,作者认为网络可以帮助美国广播公司更多地出售他们的产品,更多地盈利,故选A。
  4、After the 2010 Vancouver Games,NBC is likely to
  A.improve its prime-time show
  B.continue its current practice
  C.raise its price for advertising
  D.try its luck in a web program
  参考答案:B
  参考解析:推断题。由第四段第一句“So NBC clings to the old way of doing things.”可知,美国广播公司会坚守过去的老办法,这与B选项意义一致,故选B。
  5、We learn that what Americans saw about the Vancouver Olympics
  A.was unavailable online
  B.differed from the news
  C.seemed weird to them
  D.was first shown on TV
  参考答案:D
  参考解析:细节题。由文章第二段最后两句“NBC,which broadcasted the Vancouver Olympics in the United States,wouldn’t put videos on its Web site until they had been shown on prime-time TV.”可知,美国广播公司会先在电视上播放温哥华奥运会,再把视频放到网上去。由此可知,美国观众观看温哥华奥运会最先是从电视上看到的,故选D。
  参考译文:
  下面就是我想要如何观看2014年冬季奥运会。我想进入一个网站观看任何我想看的赛事,随时都能看,什么样的屏幕都能看。我很乐意付费。
  现在的技术可以让它变为现实。但是在引进互联网后将近20年的时间里,这仍是一个幻想。美国广播公司在美国黄金时间播出了温哥华奥运会后,才会将视频放到其网站上。所以美国人会有这样奇怪的经历,白天从新闻报道上
  得知一些新奇的事件刚刚发生,然后不得不等到晚上播出时才能看到。
  写博客的人抱怨起来,但美国广播公司不会让步。其调查显示,像我这样地想在线观看奥运会的人只代袁了观众总数的7%。另外一个更忧心的问题是:网络不会收费。广告商仍然愿意斥巨资在电视的黄金时段播放他们的广告。但是在网上播放?他们才不愿意付那么多钱。
  因此美国广播公司沿用过去的老办法。正如其所看到的一样,在黄金时段播出的电视节目才是最重要的。更糟糕的是,美国广播公司已经预计在2010年温哥华冬奥会上将会损失2.5亿美元。但愿这能够劝服该公司在冒险的网络项目上投资。
  网络执行者容易受到指责。但是美国广播公司和与他们类似的公司只做有意义的事情。他们只是在向钱看。
  这需要改变。是的,把奥运会的报道放到网上去会让一些黄金时段的观众流失,但我认为,许多网上付费的观众仍然会在黄金时段观看电视节目。久而久之,网上订阅费有可能会变成庞大的收入来源。不应该把网络看作对电视黄金时段的威胁,电视台应该把网络当作一种销售方式,可以把自己的产品更多地卖给那一小撮充满激情的观众。
  我希望到2014年,这一切都会改变。

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